我應該如何授權 Google Analytics 給外包廠商?  先說結論，原則上就是不要把最高權限給外包廠商，僅授予可使用範圍的較低權限。 經常看到公司的 Google Analytics 帳號遺失或是被委外廠商挾持，造成公司無法繼續使用的窘況，原因都是因為對於 Google Analytics 不夠了解而造成。 以下是一些常見的狀況 :  (1) 公司的 Google Analytics 帳號是公司內部職員由私人的 Google 帳號建立，當他離職時帶走了這個 Google 帳號並更改了密碼，結果大家都無法登…

Which of these tasks can be done using audience triggers? 以下哪項任務可以使用目標對象觸發條件來完成？ (1) Create new events based on an audience rule being satisfied 根據滿足的目標對象規則建立新事件 (2) Create new events based on existing event parameters 根據現有事件參數建立新事件 (3) Create new audiences b…

Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions? 您會使用哪個 Analytics 360 功能透過合併多個來源資源的數據來建立新數據集，以獲得跨品牌、產品或區域的業務全貌？ (1) Roll…

When Google Analytics and Google Ads are linked, how can Google Ads use conversion events from Google Analytics? 當 Google Analytics 與 Google Ads 連結時，Google Ads 如何使用來自 Google Analytics 的轉換事件？ (1) It can adjust and optimize ad copy. 它可以調整和最佳化廣告文案 (2) It can hig…

You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers…

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" col…

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience? 您想要為您的電子商務網站…